Earlier this year an e-commerce company asked us to look into how they should improve how they tested their website search queries. A relatively simple task you might think - but the company concerned has a turnover of over a billion pounds with at least half of this via digital channels, so measuring how well search works is essential to preserve revenue. Like (I suspect) many others, they were recording the results of thousands of test searches, carried out manually by their s...Continue reading
Roo Reynolds from the GDS team has written a great blog post about the ongoing process of tuning the search for gov.uk which I can highly recommend.
We regularly see situations where a search project has been set up as 'fire and forget' - which is never a good idea: not only does content grow, but use...Continue reading