Recipe for a strategic search review

We're sometimes asked by clients to examine not just their technical implementation of search, but also the wider picture: how search functionality is exposed to users, how it compares to competitors' websites and best practice. This process usually takes us ten days to two weeks and results in a highly detailed report with clear recommendations for improvement. This process is slightly different each time, but usually includes the following steps, shown with some examples of questions we mig...Continue reading