How to build a search relevance team

We've spent a lot of time working with clients who recognise that their search engine isn't delivering relevant results to users. Often this is seen as solely a technical problem, which can be resolved simply by changing query parameters or the search engine configuration - but technical teams need clear direction on why a result should or should not appear at a certain position, not just request for general relevance improvements. It's thus important to consider relevance as...Continue reading