Asking the right questions in a Search Audit

We’re often asked to review how our clients use search technology, both open and closed source (although we specialise in the former, we’ve also encountered most of the commercial search engines over the last 16 years). One common mistake is to assume that search is purely a technical problem, and that all issues can be resolved by writing software and changing configurations, or worse by throwing away the old engine and replacing it with a new one at huge expense. More