News International have announced they will be charging for access to their Times and Sunday Times newspaper websites within a few months. At the same time we have the announcement that the Independent newspaper is to be bought by a Russian oligarch, and may end up as a free publication. This divergence of business models is interesting, but what concerns us at Flax is how technology will help newspaper websites differentiate themselves.
The NLA’s ClipShare and ClipSearch services, which are powered by Flax, are good models for monetizing newspaper content, and are already in use at some of the U.K.’s largest publishers. If you need to quickly find a particular story, see related articles and grasp an overview of coverage you need scalable, highly accurate search technology. Users have been conditioned to expect search to ‘just work’, and they simply won’t pay for anything that doesn’t come up to scratch.
We’ve recently been working with mySkreen, who like Hulu in the U.S. provide a service for finding and viewing television programs via your web browser. mySkreen is the brainchild of Frédéric Sitterlé, previously Head of New Media at the Le Figaro media group.
mySkreen works with French-language content, and is currently indexing over 1.6 million programmes (and counting). Using Flax, you can search using programme title, actors, genres or time periods. We also added some innovative query parsing to translate fuzzy queries such as ‘tomorrow evening’ into more exact time periods, and some clever ranking so that ‘more easily available’ programmes appear higher in the search results. We also added faceted search and automatic spelling correction.
This was a fast-moving project with a very quick turnaround: we first visited mySkreen in Paris in August and delivered customised code to them less than four weeks later; the flexibility of Flax and the open source model helped to make this possible.
